What is an objection? Master sales trainer, J Douglas Edwards, arguably the world’s best ever Sales and PersuasionTrainer said: “Objections, if you learn to listen, will indicate to you what…

So what is negotiation?Negotiation is a dialogue between twoor more people or parties intended toreach a beneficial outcome over one ormore issues where a conflict exists withrespect to at least…

Credibility… A catalyst for change came when David was recognised as a world recordHolder in retail automotive sales. Having achieved this milestone, David forged a career as ahighly in demand…